160% Increase In Sales In 4 Months​

Client Background:
The client, a pharmaceutical company, sought to increase their monthly revenue on Amazon. With low sales, and high adveretisment spend, their tacos was reaching beyond 40%

Goals:
1) Increase monthly revenues
2) Maintain a low TACoS

Challenges:
• Competitive market in the pharmaceutical industry.
• Need to effectively utilize advertising to drive sales growth.
• Maintain profitability despite aggressive revenue targets.

Strategy:
• Campaign Optimization: Utilized a combination of Sponsored Products, Sponsored Brands, and Sponsored Display ads to maximize visibility and drive sales.
• Keyword Optimization: Conducted extensive keyword research to identify high-converting keywords and optimize bids for maximum ROI.
• Product Segregations: Segregated good performing and bad performing products, and develop a PPC structure.
• TACoS Management: Constantly monitored TACoS to ensure it got reduced while maximizing sales.

Execution:
• Campaign Optimization: Regularly optimized campaigns based on performance data, adjusting targeting, bids, and ad creatives for better results.
• Keyword Optimization: Identified and targeted high-converting keywords, adjusting bids to maintain profitability.
• TACoS Management: Monitored TACoS closely, adjusting ad spend and strategies to ensure it lowers down

Results:
• Revenue Growth: Achieved total sales of $70,281.57 in November 2023 compared to $26,663.12 in July 2023 , surpassing the initial goal and representing significant revenue growth.
• TACoS Management: Maintained a TACoS of less than 15% from 40% in previous months, ensuring profitable advertising despite aggressive revenue targets.

Conclusion:
Through a strategic approach focusing on campaign optimization, keyword optimization, product promotion, and TACoS management, the client was able to achieve substantial revenue growth and maintain profitability in a competitive market. This case highlights the effectiveness of utilizing a comprehensive advertising strategy to drive sales and achieve business goals.