2.5x Growth in 3 Months

Client Background:
The client, a seller on Amazon, approached us in September 2023 with stagnant revenues of approximately £7,000. They were experiencing issues with their listings and brand name, which were impacting their sales and growth.

Goals:
1) Increase total sales.
2) Improve listing quality and brand perception.
3) Maintain a total ad spend between 10%-12% of total sales.

Challenges:
1) Large number of listings (over 4000) with a low average selling price (£4.00), limiting ad spend.
2) Need to restructure campaigns to accommodate the vast number of listings while maintaining profitability.

Strategy:
1) Listing Optimization: First priority was to optimize all listings to improve visibility and conversion rates.
2) Campaign Restructure: Sorted listings into 6 different types to create a more compact campaign structure.
3) Low CPC Strategy: Maintained a low CPC (£0.18) to maximize traffic within budget constraints.
4) Continuous Optimization: Continuously monitored and optimized campaigns to improve performance and ACoS.



Results: • Sales Growth: Achieved a 140% increase in total sales in three months, reaching over £18,000 by the end of November 2023.
• Maintained Ad Spend: Kept total ad spend between 10%-12% of total sales, ensuring profitability.
• Improved Listing Quality: Optimized listings led to improved visibility and conversion rates.
• Low CPC Success: Maintained a low CPC (£0.18) while driving significant traffic and sales.

Conclusion:
Through a strategic approach focusing on listing optimization, campaign restructure, and maintaining a low CPC, the client was able to achieve substantial sales growth and maintain profitability. This case highlights the importance of efficient campaign management and continuous optimization in maximizing sales and ROI on Amazon.